Campaign Objectives:
- Create brand awareness on blood donation
- Educate the nation on the importance of giving blood and the impact derived from real action/participation.
- Recruit new donors while retainin existing donors
- Inspire youth to not only donate, but become supporters that advocate for our cause
Our SANBS #WeAreThePulse TVC is now live! Over the next few months, the #WeAreThePulse campaign aims to raise awareness about the importance of whole blood donation. We’re encouraging individuals to take action and make a real impact in someone’s life by joining the #LifeSavers community. One donation could save up to three lives.