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SANBS BE THE 1 global movement ad


Around the world, developed and developing countries are mutually experiencing a decline for new, young blood donors, driving by a growing apathy among the youngest generation of eligible donors. The South African National Blood Service (SANBS) has rallied behind international movement BE THE 1TM .


Donor to inspire young people to become life-long blood and plasma donors and help save lives. This international movement was conceptualised by a global healthcare company, Abbott, which has partnered with Cristiano Ronaldo in an effort to respond to the global decline in the number of new and young donors.

The objective of the campaign is to encourage and grow blood donations by simplifying and demystifying the experience and subsequently spark a global social movement using global ambassadors.

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