Donating blood is not simply about relinquishing a unit of the precious, life-saving fluid. It’s also very much about that life after it is saved.
This is at the heart of the South African National Blood Service’s striking new corporate identity – one that has just won a prestigious international award.
MullenLowe Johannesburg, part of a global integrated marketing group, was named the bronze winner in the Design, Branding – Identity System category at the One Show Awards in New York this week. The One Show is one of the world’s most highly regarded awards shows, recognising the best creative work in advertising, interactive, design and branded entertainment.
MullenLowe’s corporate identity design for the SANBS’ corporate identity, which cleverly uses a blood bag tube to write out the word “life” in cursive, states: “Donate a lifetime of stories.”
Silungile Mlambo, national marketing manager for the SANBS, says the award proves that South Africa is world-class.
“We deliver a world-class service with regard to blood collection and distribution, and that, in turn, created the opportunity for MullenLowe to develop world-class creative work to illustrate what we do. The work graphically explains that blood donors are heroes in charge of making sure that someone else gets a lifetime of stories to tell,” she says.
Mlambo added that she hoped South Africans would take the opportunity to become part of world-class excellence, and donate blood.
To find out more about donating blood and to locate your nearest SANBS donor centre, visit sanbs.org.za or call 0800 11 90 31.