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Sit Down To Save Lives

 


The aim of the chair activation is to make South Africans aware of the huge impact that their blood donation can have. In fact 1 pint of blood saves 3 lives.


Our installation involved a chair that was connected to three empty blood bags shaped like people with the message, "Every time you sit down to donate you save three lives." When shoppers sat on the chair the three blood bags filled up with red liquid bringing the message to life for all to see.

 

This successfully encouraged shoppers to instantly go and donate blood at the blood drive taking place in the mall. The activation has since been implemented throughout the country at major shopping mall.

 

 

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