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SANBS Gaz'lam ad



The SANBS Gaz'lam TVC concept is inspired by the connection between our donors and recipients.


Gaz'lam is a close friend who sticks with you through thick and thin. It is also the name for blood. The concept presents the experience of one person with their best friend. A person who’s been there through their journey, from beginning until now.


It tells a story of how when one donates blood, they give another person more than just blood. They give him/her the opportunity to make a lifetime of memories.


Memories they otherwise would not have had had it not been for them (donors) giving off themselves (their blood).


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