Better gift challenge

It may be difficult to notice, with hyper-consumerism and over-commercialisation suffocating the Festive Season like an oil slick on the ocean, but the core of the holidays is still around philanthropy and charity – “Peace and goodwill to all men,” and such.  At some point during the holidays, we all take a moment to think about those less fortunate than us – and we feel the need to do some good.  Granted, it’s most likely triggered by guilt – but still we drop a few notes into a collection box to fill up with necessities and toys for an orphaned child.

There’s also another type of guilt that rears it’s head at this time of the year, one which can be referred to as “obligatory guilt.”  Basically, this is the guilt one feels when buying gifts for people for whom they don’t really want to buy, but end up doing so because they feel like they have to do it. Inevitably, these gifts end up being the cheap and nasty clutter that gets tossed to the curb in January once the euphoria (and guilt) of the holidays have passed.  Knitted toilet-roll covers, no-name toxic bath salts and knock-off t-shirts with misspelt slogans, are the usual suspects.

Knowing that people want to “give” over this time of the year but sometimes the gifts are really crappy, formed the insight of this campaign.  It’s something that we can all relate to. And it’s usually from the same person too, year after year.

If people are receiving bad gifts for Christmas they’d rather not have at all, isn’t there a better way to show that you thought about them during the holidays?  The answer to this question formed our strategic idea: “Don’t give a bad gift this Christmas – rather give the gift of life.”

It’s not uncommon to make a donation to a charity on behalf of another person.  The R50 budgeted for the gift is far better served going to a worthy cause in another person’s name – and is often far more appreciated. Instead of giving someone a vanilla scented candle for Christmas, rather donate a unit of blood and give someone else the gift of life.  Not only will you alleviate yourself of the obligatory guilt, but it won’t cost you a cent either.

 
Link to Media Release

Watch our documentaries

Campaign posters

TV commercials

Self-help

As much as you may love your family and friends and appreciate their gifts, some gifts are just inappropriate. So why not challenge them to register as blood donors and donate blood to save a life as a gift instead.

Getting nothing

If your friends and family always declare themselves “broke” when it comes to giving gifts, challenge them to register as blood donors and donate blood to save a life as a gift… A priceless gift that doesn’t cost a thing!

Manly gift

If your friends are always giving thoughtless gifts, challenge them to register as blood donors and donate blood to save a life as a gift instead.

Blankets

Are you tired of your family always giving the same gift? Challenge them to register as blood donors and donate blood to save a life as a gift instead.

Perfume testers

If your closest friends and family always take the cheapest route possible when it comes to giving gifts, challenge them to register as blood donors and donate blood to save a life as a gift instead… A priceless gift that doesn’t cost a thing!

Radio commercials

Press release